Back in college, when I still knew everything, I got blindsided with a truth that has stuck with me all these years.
One of my broadcasting classes was visited by the owner of a local radio station. During our discussion he asked the question, “What do radio/TV stations sell?”
I immediately began to channel my inner-Arnold Horshack, “Ooh, ooh, I know the answer, they sell TIME!” I rested back in my chair with a smug grin on my face. I just knew that he would be so impressed with my knowledge and rapid hand-raising skills that he would give me a job. Boy, was I wrong.